Metropolitan South Institute of TAFE (MSIT) fashion student Amy Davidson has received the learning opportunity of a lifetime after winning the 2010 International Sponsorship Award which will see her undertaken an international internship in Paris.

Ms Davidson was presented with the award during Creations, the 2010 MSIT fashion parade held on Tuesday 27 July, which showcased student graduate collections in front of 500 industry representatives, family and peers.

The Camp Hill third-year graduate was presented with the award by Education Manager for Fashion Liz Reynolds who offered her congratulations to Amy.

“The 2010 International Sponsorship Award is an amazing opportunity for Amy to travel overseas to one of the world’s leading fashion centres for her internship. She will use the skills she has learned at MSIT while furthering her passion for the fashion industry on an international scale,” Ms Reynolds said.

Amy will complete her internship with fashion forecasting agency Stylesight where she will take part in a print and graphic forecasting project using her broad range of skills in fashion and graphic design. Upon returning to Australia, she plans to gain experience in an Australian fashion forecasting agency before launching her own fashion label.

Amy’s final collection presented during the Creations parade, ‘A Dark Fairytale’, featured reversible swimwear and playwear. The garments of washed-out pastel fabrics highlighted with colour-pencil scribblings were inspired by the “Alter Naïve” theme reported in fashion forecasting journal Promostyl.

Leading industry representatives selected Amy for the International Sponsorship Award based on several criteria including her design ability, garment construction, entrepreneurial skills, commitment to the textile, clothing and footwear (TCF) industry, class attendance and her potential to be a positive ambassador for Australia.

“MSIT’s position as lead centre for textiles, fashion marketing and garment production affords our students the opportunity to gain exposure to contemporary industry benchmarks and international standards,” Ms Reynolds said.

“The annual Creations fashion parade demonstrates the breadth of industry-relevant skills our fashion students have learnt. It’s what sets MSIT students apart and it’s why we’ve been recognised as one of Australia’s top fashion institutes for more than 26 years.”

HR Manager for Colorado Sharyn Button said the Colorado Group employs a number of MSIT graduates.

“Our employees who have studied at MSIT, including some who have won the International Sponsorship Award, report a range of benefits gained from their international studies and work experience. We believe MSIT’s course content and opportunities such as the International Sponsorship Award give students an important understanding of the fashion industry’s commercial aspects.”

JustFashion.com.au Business Establishment Award

A new prize for 2010, the JustFashion.com.au Business Establishment Award, was presented at the Creations parade to Nasain Baartz to help her establish and market her own fashion business.

The Bli Bli student will receive support with marketing, public relations and graphic design requirements; business registration funding for the first year of operation; web design and domain fees; plus a 12 month business listing on the JustFashion.com.au website.

Christian Gesche, Managing Director of Multimedia Australia, owner and operator of the JustFashion.com.au website, said the award will give Nasain a head-start in a highly competitive global industry.

“The initial start-up phase of establishing a new business can be the most challenging for emerging designers. They face difficulties including funding and getting their name noticed in the industry. The elements of this award will go a long way to help Nasain achieve industry success and the team at JustFashion.com.au hopes winning the award has a life-changing impact on her future.”

Cyan Reign La Bella Figura Design Competition

The third award presented during the Creations parade was the La Bella Figura Design Competition sponsored by Brisbane fashion designer and former MSIT student Cyan Reign.

Annerley student Madeline van Eeghen received a $250 cash prize donated by MSIT and she will undertake a mentorship with Cyan Reign at her Fortitude Valley-based boutique. The award was open to second-year fashion students who designed and constructed a garment inspired by Italian sources which were showcased during the 2010 Italian Week celebrations.

The Creations parade at MSIT featured more than 160 garments including several award-winning pieces recognised by Australian and international industry representatives at the Triumph Inspiration Awards and WorldSkills Australia.

Past MSIT graduates who have forged successful careers in the fashion industry include designers Julie Tengdahl, Daniel Lightfoot, George Wu and Leigh Buchanan.

MSIT fashion graduates are employed by some of the most prestigious national and international fashion companies such as Colorado, Triumph, Billabong, Easton Pearson, Marc Jacobs, Sportscraft, Pacific Brands and Timothy Everest in London.

MSIT’s fashion training facilities at the Mt Gravatt campus will be refurbished in 2011 to provide state-of-the-art equipment for its 700 fashion design students.

Winner of the 2009 MSIT Billabong Swimwear Fashion Award is Rhaman Donovan. This is the first time the MSIT has worked with Billabong to present students of fashion of the TAFE college with this highly sort after award.

The girls blogging at Designer’s Closet was told, “Exploded Wings” which was the name of her Swimwear collection, was inspired by the view of a butterfly wing through a microscope.

This was one of 5 finalists for the MSIT Billabong Swimwear Award, with other finalist’s included Amy Davidson, Alice Mala Rezende, Edwina Tait and Rachel Hedges with Rhaman Donovan being the inaugural winner.

It was a tough event to shoot, so have a little bit of editing to do for you. I’ll post in the next few days!

MILDRED Ellwood

The official winner of the 2009 Indooroopilly Shopping Centre, Fashions on the Field is Mildred Ellwood.

Ellwood won, after a mix-up judges made during the official presentation event, at this years Melbourne Cup Day at Eagle Farm. Bethany Townsend was awarded first prize after being named a finalist. However it was too late when judges realised that none of them had chosen Townsend to be the winner.

The courier mail quoted that she was told by event organisers to not talk to the media, however Brisbane Racing Club has said this was not the case. Pru Harris the PR spokesperson for BRC told Courier Mail “In no way did I tell her not to speak to the media”.

It’s a big shame that Ellwood’s electric blue frock and intricate head piece was not given the recognition it deserved on the day. As you can see in the photo above, Ellwood is a worth winner and all aspects of her presentation was done with an exceptional amount of detail.

Ellwood will receive the same prize that Townsend was given, which is worth over $12,000.

Liz Cantor speaking to a confused Winner

Entrants of the 2009 Fashions on the Field at Eagle Farm may have felt short changed after the announcement of winner who admitted to throwing the outfit together the morning before.

21 year old birthday girl, Bethany Townsend was announced winner of the $12,000 prize package after a mix-up by competition organisers. Judges revealing later in the afternoon that none of them picked that entrant as the winner. “There has been a mistake here” was the quote The Courier Mail got form Brisbane Fashion Festival director Lindsay Bennett.

Accidental winner Townsend will receive a $2500 shopping voucher, DKNY sunglasses and a Mercedes Benz for a weekend (a package worth $12,000).

Newly announced winner Mildred Elwood will also receive the same prize as Ms Townsend.

Click here to look at some photos from the Fashions on the Field competition at Eagle Farm’s Melbourne Cup Day in 2009.

Mercedes-Benz Fashion Festival 2009 – Day 2
The Sunday Mail – Group Show

Featuring
Chelsea de Luca, Talulah, Katlyn Aslett, Sacha Drake, Pia du Pradal, Juli Grbac

Click here to go to the MBFF 2009 – Day 2 Fashion Photos

Day 1 - Swimwear Show

I’ve just uploaded all the photos I took on Day 1 of the Mercedes-Benz Fashion Festival. This was the swimwear show at Portside in Brisbane.

Click here to go to the Swimwear Fashion Photos

You’re welcome to download and share the photos, just click on the “”Download Photo” link on the bottom left of the image.

Stephanie Rice with Festival Director Lindsay Bennett

Golden touch… Get it? Stephanie Rice, Olympic Gold Medallist? .. omg worst headline ever.

So it was one of the hottest August days in QLD history and it was the perfect day for the start of this year’s Mercedes-Benz Fashion Festival supported by Brisbane City Hall.

Stephanie Rice got to enjoy not only the radiating Qld sun but also hot swimwear design.

Sponsors and VIP’s got to mingle with the designers and models onboard the FantaSea at the end of the opening show.

Rice Soaking Up the QLD Sun

Here are some photos from Coffee Club Parades at this years Royal Brisbane Show (Ekka). I went late in the afternoon on the Ekka public holiday and like most showings, was a packed house.

Here are the photos I took of the Coffee Club Fashion Parades.

I’ve installed a new gallery system which will be the basis for any events and shoots covered by Fashion Scene. The album I have put up are from the Ekka Race Day event at Eagle Farm on August 22, 2009.

Check out the Ekka Races Photos by clicking here