Dior has taken a very different approach to marketing their new handbag with their “The Lady Noire Affair” promotion. To build anticipation and demand amoung the market they have started a twitter account (twitter.com/lady_dior) with teasers everyday using twitters and gorgeous photographs by photographer Peter Lindbergh displaying the stunning Marion Cotillard with her Dior bag. Buyers are waiting with baited breath for the final release of the trailor inspired but the elegant heroines of the old Hitchcock movies. The mystery will be solved on the 20th. I know who i’ll be following Lady Noire!

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